Maximizing Ad Revenue with InMobi SDK — Best Practices and Tips

Implementing Mediation with InMobi SDK: Step-by-Step Setup and Optimization

1) Overview & choices

• Approach: Support for both bidding and waterfall mediation. Choose bidding for higher yield and simpler waterfall for deterministic control.
• Platforms supported: Android, iOS, Unity and common mediation platforms (AdMob/Ad Manager, ironSource/LevelPlay, Chartboost, etc.).

2) Pre-requisites

• InMobi account (create and verify).
• App added in InMobi dashboard.
• Latest mediation SDK (AdMob/ironSource/Chartboost) and latest InMobi SDK + adapter.
• Minimum OS/API targets: iOS 10.0+, Android API 23+ (confirm adapter-specific minimums).
• Ad formats planned: Banner, Interstitial, Rewarded (Native supported in waterfall on some adapters).

3) InMobi dashboard setup

1. Inventory > Inventory Settings > Add Inventory > Mobile App. Link published app or add manually.
2. Create Placements for each ad format (note Placement IDs and names).